Four friends from the Westfjords, a shared love of Icelandic food — and a belief that all Icelandic women are drop-dead gorgeous.

IcelandicShop.is is run by four childhood friends who grew up on Icelandic food — and couldn’t live without it. Now, we ship the flavors of home to customers across the world.

Born and raised in the Westfjords, we started IcelandicShop.is to bring a little taste of Iceland to anyone who craves it — whether you’re an Icelander living abroad or just someone curious about our weird and wonderful food traditions. From flatkökur and smoked lamb to harðfiskur and Icelandic candy, we’ve packed our favorites in one place — and we send them straight to your door.

Here’s who we are:

Ólafur (Óli) – Farmer’s son from Hjarðardalur. Quiet, grounded, and fiercely proud of Icelandic food traditions. Has two kids, Steinþór and Rannveig, and famously exquisite taste in women. If Óli says something is good, it’s probably great.

Ásgeir – From Ísafjörður, nostalgic and warm. Candy expert, hot dog traditionalist, and steady on the golf course. Family man, party-starter, and probably the reason we call his childhood home “The Sugar Palace.”

Valtýr (Valli) – Curious, social, and always chatting with someone (or on the phone). Loves good company, good drinks, and great design. You’ll often find him at a bar deep in conversation with a stranger-turned-friend.

Bjarni – Rule follower. Health lover. Family first. Lives in the U.S. with his wife Sólveig and two kids, where he packs the car with harðfiskur and Icelandic butter. Still doing everything “the proper way” — in the best possible sense.

We all grew up in the Westfjords of Iceland — and if there’s one thing we have in common, it’s good taste in food and women. Or maybe Icelandic women are just stunning. Either way, we’re lucky.

We're proud to share a taste of Iceland with you. Thanks for being here.